The
10-Hour
Startup
Can you build
a startup
in 10 hours?
- Date
- Oct 02
- Hours
- 8AM — 6PM
- Place
- São Paulo
You have
10 hours.
- One idea.
- One team.
- AI.
- Vibe coding.
- Mentors.
- One mission.
- Build it.
At 8 AM you start with an idea.
At 6 PM you present a startup.
No coding experience required.
You don't
need to know
how to code.
You need
an idea.
AI changed who can build technology. Now an idea can become a real digital product in hours.
Ideate
Find a problem worth solving.
Create
Turn the idea into a business.
Build
Use AI and vibe coding to create the product.
Brand
Create the identity and positioning.
Launch
Put it in front of real people.
Pitch
Present what you built.
An
idea.
A
startup.
High school
students who
- want to create things
- think differently
- are curious about business
- want to understand AI
- have ideas
- want to become founders
- want to discover what they are capable of building
No previous programming knowledge required.
The lab
behind it.
URM LAB is the experimentation and innovation environment of URM, connecting entrepreneurship, artificial intelligence, technology and business creation.
It exists for one reason: people learn to build companies by building them. The 10-Hour Startup is that idea compressed into a single day.
URM is an institution built around entrepreneurship, creativity, practical education and business — where students learn by creating real ventures.
Undergraduate programs in business & entrepreneurship →